Probably the most important step in the selling process is choosing the right person to sell your property. There are several things you can do to help you in this process. One is of course to ask trusted friends who they have had a good experience with and another is to visit some open homes and see how people operate and who you feel comfortable with. A good sales consultant should call you within a day or so after the open home and see if you are interested in the property you viewed. If this does not happen then this is not the person for you to entrust with the sale of your home as they may well miss the best buyer, and their not following up shows a lack of attention to important detail. The choice of the right consultant can significantly reduce the level of stress you are subjected to in the sales process.

Once you have identified the prospective consultant ask them to come and appraise your property and present to you a proposal for the sale. This should be a written document which will outline a sale process (e.g. auction, tender, private treaty or sale with a price), explain who is likely to be your target market and how your home should be advertised to get enquiry from those buyers, discuss how the consultant will report to you during the sales process, and talk about commissions charged and marketing costs. It is really important that if you are offered ‘free marketing’ you know exactly what is being offered. Free marketing is likely to be very small advertisements For you to maximize the first three or four weeks of marketing you need a good advertising profile where your home is put up in lights to make sure that all buyers for a property such as yours are made aware it is on the market.

A Nidd Realty Ltd proposal will also give you a performance guarantee. This is an important thing to look for as it indicates that the salesperson and the company are prepared to back themselves and the job they will do for you.

A very important part of our sales consultant’s job begins immediately on your appointing them as your agent. This is to suggest to you the necessary preparation that you should undertake in order to maximize the sale of your property. We are continually told that properties that we take to market are generally better prepared than those seen with other agencies. Probably the most important thing for you to do is to minimize the amount of clutter you have. This allows the spaces in your property to be shown to their best advantage. It is a really good idea to pack away all bits and pieces that you are not using in cartons ready for the move, and labeled so you know what you have at the other end. What you are not taking should be put in one place for a garage sale or contribution to the local school fair.

There could well be other suggestions as to what needs to be done and some may cost money but there are others which can make a difference without huge cost. We have some very good contacts we can offer you to help in this presentation process.

The next stage is for the consultant to prepare the material for the marketing of your home. It is most important that you are given the opportunity to proof the advertising copy and photographs prior to their going to print. You should always be offered this opportunity.

During the marketing of your property you should have frequent phone and written contact and reports from your consultant so that at all times you feel in touch with the sales process and are fully informed.

This is simply advertising your property with a price which you will have agreed with your consultant on the basis of recent sales in the area. If you choose to take this path it is important that your price is no more than 5% above the market value as this is the range within which properties usually sell. Your best enquiry will come in the first 3 weeks. If you get the price wrong these people will go and buy another property which they feel is priced appropriately. You will lose the opportunity to sell to these buyers and possibly have a competitive selling situation with multiple offers and subsequently to obtain the best price for your home.

By Negotiation

If there is any doubt about the right price to put on your property and you do not want to go with a Tender or Auction it can be a good idea to take your home to market for the first week or possibly two weeks ‘by negotiation’. This will allow you to obtain through your agent some market feedback prior to advertising with a price. It is not however a good idea to leave the property by negotiation for any longer period as the buyers see it as not really ‘on the market’. They understand there not being a price with an auction or tender but the enquiry will pull right back if it is ‘by negotiation’ for any period of time.

Auction

A very good method of sale where you will go through a marketing process taking usually 3 to 4 weeks with high profile advertising working towards an auction. This is best used where it is felt that your property will attract very good interest in the early stage of marketing. During the auction program you will receive feedback from the market which will put you in a position where you are able to decide on a ‘reserve price’ for the auction usually on the day of or the day before the auction.

You can decided to look at offers prior to the auction but this must be stated on all your marketing from the outset of the program.

You should note that we are fully licensed Auctioneers and work strictly within the Code of Ethics of the Real Estate Institute of New Zealand (REINZ).

Tender

This is a similar process to the auction with the marketing taking place without a price working towards a specific date on which the tenders close.No offers can be accepted prior to Tender closing.

All our Tenders fully comply with the Tender Code of Practice as prescribed by REINZ.

Deadline Sale

A Deadline sale is similar to a Tender in that there is a deadline date which all offers must be submitted by. Deadline Sale differs from a Tender as a Vendor can accept offers that come in prior to the Deadline Sale date.